Before your business starts marketing a product, it helps to create an ideal customer who you want to reach with your promotional materials. Once you have your ideal customer, you have a plethora of techniques to pick from. Most of these are low cost/no cost methods (sometimes called guerrilla marketing) and you may use different ones at different stages of your business cycle, or you may utilize them

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We’re all scrambling to understand the layout and functionality of the new Facebook pages before they become mandatory by March 30. A summary of some of the bigger changes. Facebook regs prohibit any sort of promotion, urls, or product descriptions in the new 851 x 315  cover photo. Cover photos are meant to be strictly visual, with little or no text. Examples of how some big (and small)

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